There has been a lot of interesting news and insights in the SEO space in the past few weeks of this new year. In this post are some insightful links to seo news and articles, as well as some thoughts at the end.
Stop Worrying about keywords and focus on topics – https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
This is not breaking news…most reputable seo experts already know target keywords isn’t the aim of the game. It’s about holistically cultivating a website, full of relevance. And relevance is not limited to keywords; topics and themes as a whole are extremely important.
Google Updated Webmaster Guidelines – http://searchengineland.com/google-updates-the-general-guidelines-section-of-their-webmaster-guidelines-241236
Search engine land made us aware of changes to Google’s webmaster guidelines. The changes are small; however, it is always important to take notice of changes to do with Google, if you want to be ahead of the curve.
AMP Error Reports In Search Console – https://googlewebmastercentral.blogspot.com.au/2016/01/amp-error-report-preview-in-search.html
As more and more websites (particularly news websites) are implementing accelerated mobile pages, Google have now added a preview of error reports for AMP in search console.
Google Panda Integrated Into Core Algorithm – https://searchenginewatch.com/sew/news/2441518/google-integrates-panda-into-the-core-ranking-algorithm
As many have speculated regarding Google Panda in late 2015, and early 2016; it has been revealed that Panda is actually part of the core ranking algorithm. What this means, is that websites with low or thin quality content will definitely not be getting any favours by Google. However, with respect to new updates of Panda, and other animal-named Google updates; none have been made so far this year.
@jenstar to be clear, panda IS part of the core algo, but we haven’t updated the panda part. Not other animals.
— Gary Illyes (@methode) January 13, 2016
Some Thoughts For SEO in 2016
Looking towards SEO in 2016, it seems, as always; the core principles remain the same. Relevant content, of an insightful and high quality, written for users and not search engines, and steering away from bad SEO practices is the right way to do SEO. With this information being so widely known, it is still puzzling to see so many SEO “experts” implementing shocking tactics…what is worse is many get good results.
As Google, other search engines, and subsequently SEO continue to change over time, it is evident that the smaller, more technical tactics certainly help separate the great sites from the best websites. Focusing on the core fundamentals, however, absolutely needs to be taken care of first, before looking into the other tactics.